Anna Cole manages site operations, merchandising and planning for Carhartt.com and serves as project director for mission-critical initiatives. She joined Carhartt in 2003, and in 2006, Anna was integral to the launch of Carhartt s e-commerce initiative, holding every role including merchandising, buying, planning, marketing and operations. She has overseen all upgrades, new site designs and major projects since its launch. Under her guidance, Carhartt s sales, average order value, conversion and new customer acquisition continue to grow. Prior to joining Carhartt, Anna worked in the software and automotive industries.